As the new year begins, we wanted to share a story that reflects a core part of BLUEKKIT’s vision.

In May 2025, a skinny fox suffering from severe mange appeared nearby. Mange is a parasitic skin disease that, without treatment, often causes animals to suffer over time and struggle to survive.

We reached out to several animal rescue centres, but they were short-staffed and unable to help at the time.

So we decided to look after him ourselves, hoping he could make it through the year. We provided mange treatment and regularly fed him when he appeared.

Seven and a half months later, his fur has grown back and he has recovered as a healthy fox.

This experience reminded us that many animals continue to suffer quietly around us, from urban wildlife to abandoned pets and animals affected by human activity.

At BLUEKKIT, self-care is a core value. But we believe care shouldn’t stop with ourselves. We aim to build a brand where a daily skincare routine can also help protect animals and restore fragile lives. That’s why all BLUEKKIT skincare products are vegan, cruelty-free, and part of our commitment to giving back.

Our vision is to share what we create with as many people as possible, and help shape a future where people embrace their natural selves and carry that kindness into the world.

Starting this year, 2026, we’re taking action through small, practical steps.
By caring for the animals around us, and by giving back a portion of what we earn through BLUEKKIT.

This is the beginning of our Pay It Forward journey.
We’ll continue sharing where each step goes.

P.S.
The fox cuddle toy you see here was purchased from The Fox Project’s charity shop. The Fox Project is a registered charity dedicated to rehabilitating red foxes for release back into the wild. We named him 'Buki' as a small symbol of our commitment to paying it forward.