Over the past year, we reformulated our skincare products four times, to reflect real customer feedback and get closer to the real problems people face with their skin. So last year, we spent many days...

BLUEKKIT’s glass factory visit shifted our view on scale, cost, and what building a brand really means. We left with deep respect for makers who work with detail, patience, and consistency, the people powering K-Beauty...

BLUEKKIT at Global Healthcare Week 2025, Hometown Showcase in Busan at BEXCO.3 lessons shaping our brand: work ethic in details, listen first, and commitment.