BLUEKKIT at Global Healthcare Week 2025 (4–6 Sept) at BEXCO Busan, Korea’s second-largest convention centre

3 lessons shaping our brand: work ethic in details, listen first, and commitment.

We were honoured to showcase BLUEKKIT in our hometown, Busan, at Global Healthcare Week 2025 held from 4–6 September 2025, at BEXCO, one of the largest convention centres in Korea.

Exhibiting together as mother and daughter made the moment especially meaningful. Standing side by side in our blue T-shirts, we felt deeply connected to our brand and our city. Huge thanks to our amazing team in Korea.

Lessons from the mother of BLUEKKIT, shaping the brand’s core values:

1. Work Ethic

She treated every detail as important while preparing for the exhibition, from product creation to catalogues, banners, price menus, and stand design. Even during the event, we returned to the office every night to produce more samples for the next day. Commitment doesn’t pause after doors close.

2. Listen First

She taught us to start every customer conversation by recognising their strengths and offering a sincere compliment, before introducing anything about our products. Trust begins when attention begins.

3. No Complaints Once Committed

When we worried about expenses, including containers, packaging, patents, and certification fees, she reminded us, “If you’re not ready to lose what you have, you don’t deserve to gain something big. Stop complaining and carry on.”

Our Next Stop is London.

We are looking forward to our official launch next year in London. ✈️💙